Alibaba Group Generated RMB268.4 Billion (US$38.4 Billion) of GMV During the 2019 11.11 Global Shopping Festival

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Fan Jiang, President of Taobao and Tmall, at the 2019 11.11 Global Shopping Festival (Photo: Business Wire)

November 11, 2019 01:57 PM Eastern Standard Time
HANGZHOU, China–(BUSINESS WIRE)–Alibaba Group Holding Limited (NYSE: BABA) announced that it generated RMB268.4 billion (US$38.4 billion) of gross merchandise volume (GMV) on November 11, 2019, an increase of 26% compared to 2018.

Highlights from the 2019 11.11 Global Shopping Festival

Total GMV settled through Alipay was RMB268.4 billion (US$38.4 billion), 

More than 200,000 participating brands

1 million new products launched for 11.11

Cainiao Network processed 1.3 billion delivery orders

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