Tap the potential customers
Advertisers can target their customers based on users’ information, specifically: location, interests, age, gender, education, marital status, device, or even behavior within the WeChat app to end up as user-friendly advertising.
Spread the business video
Advertisers can display short videos, from 6 to 15 seconds, as a teaser so that those videos can be shown on a user’s timeline, which will increase the click rate of the video and increase business influence.
Generate more APP download rapidly
Moments ads can be used to promote an official account or a campaign, encourage users to download an app, distribute coupons and launch location-based promotions. Enable customers to find the most necessary information and most-shared products and services advertised in an efficient way.
Exposure to local customers
A Moments Ad allows advertisers to advertise within the Moments section, which is comparable to Facebook’s Newsfeed. WeChat Moments advertisement offers brands an easier and more affordable way to advertise to be well known to local customers.