Shopify gives you everything you need to launch and grow an online store. But once you’ve got the basics in place, the real gains often come from small, strategic tweaks.
Here are seven lesser-known but powerful Shopify tips that can help you automate tasks, increase conversions, and run a more efficient store, without needing a developer or a huge team.
Some Stats to Know
53% of users leave if a mobile site takes over 3 seconds to load. Use the web performance dashboard to fix slow spots.
88% of online shoppers say they wouldn’t return to a website after a bad user experience.
79% of smartphone users have made a purchase online using their mobile device.
1. Use Shopify Flow for Automation (Shopify Plus)
If you’re on Shopify Plus, you have access to Shopify Flow, which is a no-code automation tool that saves time and scales processes behind the scenes.
You can automate things like:
Tagging high-value customers based on order behavior
Sending alerts to your team when stock levels are low
Triggering custom email sequences after first purchases
With Flow, you can build workflows that usually require expensive apps or developer time with no coding required.
2. Use Smart Collections with Conditions
Smart (automated) collections are a hidden gem in Shopify’s product organization tools. Instead of manually adding items to collections, you can set up rules based on tags, price ranges, or stock levels.
For example:
Any product tagged "Holiday 2025" can automatically appear in a seasonal gift guide collection.
This saves hours of manual work during launches, promotions, or seasonal refreshes.
3. Install Shopify’s Linkpop Tool
If you market on Instagram or TikTok, Shopify’s Linkpop tool is a must-have.
Unlike traditional link-in-bio tools, Linkpop is designed for commerce:
Display featured products and collections
Let customers checkout directly from your bio
Track clicks and product views
It’s free, fast, and gives you one more surface to drive sales, especially from mobile-first shoppers.
4. A/B Test Without Apps Using Duplicate Pages
You don’t need a fancy app to run a basic split test. Just:
Duplicate your product or landing page
Make a small change—headline, image, offer, or layout
Split ad or email traffic 50/50 to each page
Track performance using UTM links and Shopify Analytics
This lets you test what actually increases conversions before rolling it out storewide.
5. Add Short-Form Video to Product Pages
Product videos can increase conversions by 144%. Especially short, authentic videos that show your product in action.
Try embedding a 15–30 second clip near your “Add to Cart” button using tools like Kapwing or Canva Video. It could be:
A demo of the product in use
A customer unboxing
A quick highlight of benefits
These small additions can keep mobile visitors engaged and reduce bounce rates.
6. Set Up Custom Contact Forms with Shopify Forms
The default “Contact Us” page is one-size-fits-all. With Shopify Forms, you can build:
Pre-sales inquiry forms with product-specific questions
Wholesale or bulk order request forms
FAQ-triggered pop-ups on high-ticket items
You can even route responses to different inboxes based on the form type—keeping your support process organized and efficient.
7. Enable Search Synonyms
Around 43% of shoppers go straight to the search bar when they land on an ecommerce site. Shopify’s built-in search can do more when you teach it how your customers think.
Head into your search settings and add synonyms so shoppers still find what they’re looking for even if they use different terms.
For example:
“Hoodie” = “Sweatshirt”
“Sneakers” = “Runners”
“Jacket” = “Coat”
It’s a small SEO-like improvement that increases search relevance and reduces bounce from empty results pages.
Ready to Welcome More Shoppers?
Every store has access to the same default tools—but the stores that grow fastest are the ones that go a layer deeper. These underused Shopify features help you do more with less, giving you a competitive edge without a complicated tech stack.
Explore what it means to accept cross border payments on your Shopify store—or connect with our team to get started.
