Vancouver, Canada – (Sep, 2018)–Herschel Supply Co. (“Herschel”), a design-driven global lifestyle brand. Headquartered in Vancouver, Canada, Herschel is known for transforming the classic backpack and offering other timeless accessory products. AlphaPay, the Vancouver based FinTech company, dedicated to bridging the gap between Canadian merchants and Chinese customers. This collaboration, by enabling advanced payment technology in Herschel’s stores in the Lower Mainland, allows customers to pay with Alipay and WeChat pay on their mobile devices.
Herschel is originally known for its contemporary renditions of classic backpack silhouettes, Herschel’s range has since enlarged now. There is luggage, a versatile selection of totes, duffels, messengers, apparel, and seemingly endless pipeline of things to come through its dedication to quality and adventure. As a street fashion brand, Herschel is expanding, and continues to rack up partnerships with valuable global brands: Disney, Starbucks, Coca Cola and Stussy has shown the versatility of the products, customers from all over the world collect its collaborative products with the Herschel stamp giving it authenticity and long-term loyalty.
With the partnership with AlphaPay, the mobile payment acceptance enables in multiple Herschel locations, Chinese mobile users can easily pay with their home currency on their mobile devices, and able to purchase Herschel’s variety products for whatever reasons they need.
Additional benefits deliver to AlphaPay’s merchants will be providing marketing channels for branding on Alipay’s Discovery platform, the lifestyle platform with a large user base. In the Alipay Discovery platform, Alipay users can also see as activities and exhibitions, business hours, get directions and even purchase coupons to Herschel. It instantly shows the results such as: grow the Company, increase brand awareness and extend its global footprint as it transforms into a culturally relevant lifestyle brand.
The partnership with AlphaPay will help Herschel build up an image as a global iconic brand that transcends cultures, ages, genders, and demographics, and expand to reach out to Chinese customers with timeless products that are part of global culture and synonymous with travel, experience and discovery.
AlphaPay is excited to conduct Canadian Merchants with Chinese mobile users, and will help all merchants achieve continued success with the knowledge of payment and marketing solutions for Chinese market.
ABOUT Herschel Supply Co.
Headquartered in Vancouver, Canada, Herschel Supply is a design-driven global lifestyle brand that produces timeless products with utility design. Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of a small town where three generations of their family were raised.
Originally known for their contemporary renditions of classic backpack silhouettes, Herschel’s range has since expanded to include luggage, headwear, accessories, apparel, and more. Today, Herschel products are sold in over 90 countries with over 10,000 stockists worldwide and the support of over 200 employees across offices in Vancouver, New York, Los Angeles, Shanghai, and Hong Kong.
AlphaPay is a major influencer in the borderless payment technology space in Canada. As a forward-thinking FinTech company, AlphaPay has developed and distributed payment technology services to bridge the gap between North American businesses and 1.1 billion users of Alipay, WeChat Pay, and UnionPay through borderless payment technology. For more information: www.alphapay.com