What is UnionPay U·Plan
U·Plan is the world’s first open cross-border marketing platform that provides services in the fields of finance, travel and retail. As the first open cross-border marketing service platform launched by a bankcard scheme. Adopting mobile Internet technology, u•plan realizes accurate location-based marketing and instant discount in cross-border consumption for the first time, enhancing UnionPay’s cross-border marketing capability and customers’ card-using experience.
